Toys ‘R’ Us made an ad almost entirely AI

Image Credit : Unsplash

[{"selector":"#anim-dc1ffdcc-5f66-4e4a-9e09-038d80bb4475","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f99d35fb-c941-494b-9dd8-335f81484242","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4382f906-4097-4b8c-b0cc-ff46c97ee8e7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.657966776037217%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Toys "R" Us releases new ad created with OpenAI's SORA technology Image Credit : Unsplash

[{"selector":"#anim-0e107940-7e41-4e1e-ae23-cf0e7c46d8e2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e82086d2-d377-4b54-bc4a-1d95c13c70c4","keyframes":{"transform":["translate3d(-115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79e1898b-c5be-4cc9-aeec-42a722d6ad74 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.657966776037217%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The ad features a nostalgic and futuristic theme Image Credit : Unsplash

[{"selector":"#anim-b4c73af4-99ff-42dd-a639-119d3e9ff33c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a6a2bbd-ac09-4b99-b11b-4a5383f80f84","keyframes":{"transform":["translate3d(-114.24051%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-34051540-91db-4cb6-beb1-60d283ac37af [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.657966776037217%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] It showcases toys coming to life, with no human actor Image Credit : Unsplash

[{"selector":"#anim-5600ba11-2c26-4634-8d07-5b538bed0ac8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2cfc5527-113a-4d31-a764-c7617bfd8fe9","keyframes":{"transform":["translate3d(-115.82278%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3cf32940-7e17-44d4-a0fe-7ee7f31e6dab [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.657966776037217%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The ad was created in just 24 hours using AI technology Image Credit : Unsplash

[{"selector":"#anim-df5c1227-004f-4fa0-b8a9-d19800e52784","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-314a2d3d-e275-4b2d-8027-eafc3f460f44","keyframes":{"transform":["translate3d(114.24051%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d779b79-cbef-46bc-bdf9-8196bcb8eed4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.657966776037217%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Toys "R" Us is relaunching its brand with a new e-commerce platform Image Credit : Unsplash

[{"selector":"#anim-0306ec8f-0a38-4321-a211-b936889519ee","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c793eddf-5a61-45b3-bd15-f97dab42a150","keyframes":{"transform":["translate3d(-116.4557%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f911c63-73cb-4cc2-b6a0-0f8e7535f548 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.657966776037217%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The brand's founder, Charles Lazarus, started the company in 1948 Image Credit : Unsplash

[{"selector":"#anim-ceca6c09-8bd3-4a56-98e3-6fd7aae562b3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.657966776037217%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ccad5677-e8e8-4aea-a8db-bba511003164","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-142e8ef9-d62a-4424-8bc0-73046f258dda","keyframes":{"transform":["translate3d(-114.55696%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The new ad aims to appeal to both old and young customer Image Credit : Unsplash

[{"selector":"#anim-87ac2738-ff3b-46da-ab6a-9b23e40dd116 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.657966776037217%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1dbc39c4-b23c-47a9-91f9-a703efc27859","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50ce8ba0-d189-4925-8060-2b434aabfd04","keyframes":{"transform":["translate3d(-113.60759%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The use of AI technology marks a new era for the iconic toy brand Image Credit : Unsplash

Toys ‘R’ Us made an ad almost entirely AI

BY - Singh